About Farmer Max Chicken
At Farmer Max, we believe everyone should know where their food comes from and how is it produced. We want our customers to trust that their chicken is safe and nutritious. Read below and watch the short videos to learn more about how we raise, process and transport our chicken from our farm to your table.
From our Farm to You
Brooding
We receive our chicks when they are one day old from local hatcheries with rigorous animal welfare standards.
Once our chicks arrive on the farm, they are moved into our brooder house where they get constant warmth, and plenty of food and water.
Young chicks need a constant heat source for the first 14 days of their lives, after which they can regulate their own temperature. We keep the chicks in the brooder until they are around 3 weeks old.
Out to pasture
When the chicks are around 3 weeks old, we move them out to fresh, grassy pasture. Here they stay in mobile range coops, which keep them dry and protected from any predators.
The range coops or pens are moved every morning. As well as having access to the highest quality broiler feed in Kenya, our birds forage - looking for bugs, eating natural grass seeds and enjoying the fresh air.
By moving the coops daily, we reduce the disease pressure on the birds and therefore we never give the birds any form of medication including antibiotics.
The ground is rested for around 1 month before any chicken coops are brought back.
Processing
After another 4 weeks or so on pasture, when the chickens are around 6-7 weeks old, they are ready for processing.
We process all our chickens on the farm in a modern unit and hygiene is number one for us. Our chickens don't have to suffer long transportation and we process by hand.
All our products are certified by the Kenya Bureau of Halal Certification which means our chicken has been slaughtered and processed according to Islamic dietary laws, ensuring it meets the requirements for Muslim customers and giving all our customers confidence in our strict hygiene and ethical animal welfare standards.
Farm to table
Once processed and packaged at the farm, we refrigerate or freeze our chicken products before transporting them in our Farmer Max refrigerated vans. We're extremely careful to ensure our chicken products stay at the correct temperature at all times.
We deliver products straight from farm to customer. We supply supermarkets, hotels and lodges all over the country, and customers in Nairobi straight to their homes.
If you order on this website, your chicken will have come from our farm to our dedicated warehouse in Nairobi, before being packed by our Farmer Max team into coolboxes, and finally given to our rider to get to you as fast as possible!
Watch these short videos to learn about how we farm and what regenerative farming means (start the first video at 33 seconds)